What is GEO Optimization (Generative Engine Optimization)?

GEO Optimization (Generative Engine Optimization) is the targeted adaptation of web content so that AI-based search systems like ChatGPT, Perplexity AI and Google Gemini recognize the page as a trustworthy source and cite it in their answers.

How does the snaff.ai GEO Checker work?

The snaff.ai GEO Checker analyzes a URL for over 30 GEO signals: AI bot access in robots.txt, llms.txt, ai.txt, Schema.org JSON-LD (Organization, FAQPage, Article), E-E-A-T signals, semantic HTML and citability. The result is a weighted score from 0-100.

What is llms.txt and why does it matter?

llms.txt is a new file in the root directory of a website that provides language models (LLMs) with a structured summary of the website in Markdown. AI systems can use it to immediately understand the context of a brand without parsing the entire HTML.

Which AI bots should I allow in robots.txt?

The most important AI bots are: GPTBot and OAI-SearchBot (OpenAI/ChatGPT), ClaudeBot and anthropic-ai (Anthropic/Claude), Google-Extended (Google Gemini Training), PerplexityBot (Perplexity AI), Bingbot (Bing/Copilot) and Applebot-Extended (Apple Intelligence). All should be allowed with Allow: / in robots.txt.

What is the difference between SEO and GEO?

SEO (Search Engine Optimization) optimizes websites for classic search engines like Google that show blue links in result lists. GEO (Generative Engine Optimization) optimizes for AI systems that generate direct answers while citing sources. GEO focuses more on structured data, citability, E-E-A-T and AI bot access.

Terms of Service

Fair rules for everyone. By using snaff.ai you agree to these terms.

§1 Service Description

snaff.ai provides a Generative Engine Optimization (GEO) checker tool that analyzes websites for AI search readiness. By using snaff.ai you accept these Terms of Service.

§2 Accounts

You must be at least 16 years old. If user accounts are introduced, you are responsible for maintaining the security of your account and password. Notify us immediately of any unauthorized use.

§3 User Content

You retain ownership of your content. The URLs you submit are stored for ranking and statistics purposes. You are solely responsible for the content you submit.

§4 Prohibited Use

You may not use snaff.ai for: illegal content, spam, phishing, malware distribution, automated scraping that degrades service, or any activity that violates applicable law.

§5 Availability

We aim for high availability but do not guarantee uninterrupted access. Scheduled maintenance will be announced in advance where possible.

§6 Termination

We may suspend or terminate access that violates these Terms. Search records may be removed upon request where technically feasible.

§7 Liability

snaff.ai is provided "as is" without warranties of any kind. To the maximum extent permitted by law, we are not liable for indirect, incidental, or consequential damages.

§8 Changes

We may update these Terms. Material changes will be notified 14 days in advance.

Contact

Questions? Contact hello@snaff.ai